Approach and Process
The project began with product immersion: mapping the existing platform, identifying friction points, and understanding how different stakeholders—administrators, HR teams, and commuters—interact with the system. From there, direction shifted toward defining a visual and structural foundation.
Brand strategy established the tone: premium, efficient, and forward-moving. This fed directly into the creation of a new identity and a series of hyper-clean, photo-real visuals that highlighted the product’s materiality and detail. Parallel to brand work, the product experience was redesigned screen-by-screen, introducing a more intuitive information hierarchy, cleaner navigation, and a visual environment that signals professionalism without feeling cold.
Outcome
The redesign gave Motion a unified brand and product system that now feels intentional rather than improvised. The new interface is easier to navigate, communicates core value faster, and presents the platform as a premium mobility tool rather than a generic SaaS dashboard. The brand visuals amplify this feeling—sharp light, tactile textures, and crisp device renders that help investors and customers “feel” the product at a glance.
Across the board, Motion walked away with a flexible identity, a redesigned app experience, and a launch presence strong enough to support both fundraising and market positioning.
