Concept
We built the campaign around close-up visuals that capture the essence of each flavor: clarity, movement, and freshness.
The creative direction leaned into bright backgrounds, crisp typography, and dynamic splashes to make each piece feel immediate and sensorial.
Process
Shot and composited each visual with attention to micro-details — condensation, texture, refraction, color balance.
Lighting was shaped to amplify the product’s energy, while the framing kept the message clean and unmistakable.
The final imagery was refined through careful retouching: subtle highlights, controlled contrast, and color-accurate tones aligned with IFF’s brand standards.
Outcome
A striking set of advertisement pieces used across digital and print placements.
The visuals deliver instant recognition and a strong sensory cue — exactly what a flavor-driven brand needs.
The campaign strengthens IFF’s identity with imagery that feels modern, vibrant, and unmistakably theirs.
