Concept
We built the campaign around fluid motion and rose petals, combining Coca-Cola’s iconic energy with a soft, floral twist.
The imagery leans bold and expressive: swirling liquid, suspended petals, and clean negative space to ensure instant readability at distance.
Process
Designed a full suite of large-format visuals for outdoor placements, including bus-stop signages and street displays.
Every composition was built for scale — crisp detailing, controlled contrast, and strong central focus to ensure clarity in bright daylight. Color grading balanced Coca-Cola’s signature red with the softer rose palette to communicate both freshness and flavor.
Outcome
A cohesive set of print assets that translated beautifully into the urban environment. Visually striking, easy to read on the move, and aligned with Coca-Cola’s brand voice. A campaign that gave Coca-Cola Rose a memorable entrance into the Singapore market.
